GUNNAR
Optiks

With META THREADS

An Inside Look

CLIENT: GUNNAR OPTIKS

WEBSITE: www.gunnar.com

COLLABORATION BRAND: www.metathreads.com - Rebranded to www.dotexe.com

BACKGROUND:

Gunnar Optiks is the only patented computer eyewear recommended by doctors to protect and enhance your vision. Gunnars alleviate all common causes of digital eye strain and visual fatigue—the result - is improved clarity, focus, and performance.

COLLABORATION BRAND BACKGROUND:

Developed with adoration for gaming and fashion, Meta Threads blends street style with gaming culture. Born, raised, and crafted in Los Angeles, California, Meta Threads is a pioneer in the subculture of lifestyle gaming. Notable for premium collaborations with leading game developers and PC/Console hardware manufacturers, Meta Threads has become a leader in the industry and continues to deliver an elevated gaming apparel aesthetic. Our products are proudly designed and manufactured in the USA at the Meta Threads headquarters in Los Angeles, California.

THE APPROACH:

Gunnar Optiks is dedicated to supporting gamers and casual computer users with providing high-quality eyewear that enhance the digital experience. Gunnar wants to diversify and collaborate with the top gaming brand (META Threads) and develop Gunnar brands apparel.

DECLARATION:

Patented Computer Eyewear Recommended by Doctors

to protect and enhance your vision