RELAUNCH of BAD BOY CLUB
Founded in the early ’80s, BAD BOY CLUB was the original counter-culture brand. Created by three childhood friends with a passion for action sports and hell-raising, BBC was originally developed as an ‘anti-fashion apparel brand. In a decade dominated by volleyball shorts and shirts with alligators, BBC stormed onto the scene with a baggy fit, crazy colors, wild patterns, and irreverent sense of humor. Originality and individuality, not conformity was the mantra.
Responsibilities / Client
Creative & Art Direction, Photography, & Layout Design - BAD BOY
